DataFocus is a new way of looking at information.

Like any other organization, yours probably has plenty of documents and text in various repositories.  Unstructured information is just that - organic, amorphous, disorganized and even chaotic.

You already have a well-defined view of all the data in your databases.  This is what shemas and data models are for.  But what if you could create a structured view of all the chaotic information in your enterprise?

That's what DataFocus is all about; adding structure to unstructured information.

A great way to start taming unstructured information is to use enterprise search technology.

Oracle Secure Enterprise Search is an outstanding tool for adding order to this chaos.   Especially if you know exactly what you're looking for.

Do you need information about the Toyota Prius?   Just search for "toyota prius".   Chances are you will find the exact document you are looking for at the top of the results list.  The search engine can be pretty sure that you're searching for a specific kind of car.  This is the power core of enterpise search.

But what if your query is not so specific?   What if you want information about "gold" for example?  

Well, it turns out that gold is a fairly common word.  It comes up in many contexts.   Gold medals, as in the olympics; gold jewelry, gold bullion and all manner of other prestigious objects.

Wouldn't it be helpful to see all of the contexts in which the word "gold" appears?   That's whath DataFocus does.

Here's an example.   Notice how a simple search for the word "gold" returns many documents.   Gold is such a general term, however, that the search engine can only guess which kind you mean.   Do you mean gold bullion, or Olympic gold medals or the price of gold in China?  

DataFocus shows you at a glance where the gold lies.   Here you can see how it is related to electricity, to the euro and to bonds.   This financial taxonomy shows a wealth of information about search results.   It is only one of several dozen enterprise taxonomies available from WAND.

Think of taxonomy as a data model for unstructured information. 

Here's how it works.

First, you start with one of our curated taxonomies.  A taxonomy is a hierarchical set of terms that defines a data model for unstructured information.   This allows you to leverage our team of linguists and taxonomy specialists who have put over 15 years into developing solid, useful taxonomies.

Next, you tweak the taxonomies to fit your particular business.  the DataFocus taxonomy tools can let you do just that.   A simple but powerful desktop application allows you complete control over the taxonomy structure and rules.   

Now publish the taxonomy to the taxonomy server.   This powerful server can match thousands of queries per second and add taxonomy metadata to documents in any repository.

The Secure Enterprise Search crawler pulls documents from their repository and passes them into the taxonomy sever.

In this step the Taxonomy Server matches all of the rules in the taxonomy to the documents as they pass through the system.  The Taxonomy Server augments the document search index with additional metadata.

Armed with this additional metadata, the search engine is even more powerful.  Now it can display helpful context for the search results.   Discover where the documents are located in the taxonomy.  You can drill down and find what you need.  The bottom line is faster search and more productivity.

As you can see, DataFocus for Oracle Secure Enterprise Search can help you:

• Gain control over your unstructured Data
• Eliminate irrelevant results
• and discover new data relationships

Thank you for watching.  We hope this presentation has helped you discover how DataFocus can help your enterprise get the most out of search.